Shivani learned the importance of quality and demand of ready to wear market when she was interning in the European ready to wear manufacturing market for brands like Bershka, Stradivarius, Promod, Mango, and New Look. Shivani’s these experiences came in handy when she was establishing ANI.

Defining ANI she says, “at ANI, we believe in crafting in our country India, and celebrating simplicity with the free spirit of individuality. In every collection, we put forward the philosophy of infusing the best quality western design aesthetics with our cultural body types. It is a feminine Pret wear label whose core values are elegance, effortlessness & comfort.”